About

STUDIØ CDW was founded by Charlotte de Winter, whose decade-long career has been dedicated to the convergence of fashion, beauty, and wellness. Her experience spans the agency world, brand building as co-founder of Kassl Editions, and strategic consultancy for pioneering clean and niche brands across global markets.

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Her recent work supporting the rebrand and commercial evolution of Abel Fragrance deepened her conviction in the transformative power of purpose-led brands; and the imperative of aligning product, distribution, and narrative with intention.

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STUDIØ CDW works at the intersection of strategy and brand. We support founders in refining positioning, shaping distribution strategies, and building long-term relationships with aligned retail partners. Our work is focused, considered, and rooted in the belief that beauty and wellness brands can grow commercially without losing clarity or intent.